Julie with a B

Saturday, March 26, 2005
 
Not just a cup but a just cup?
Coffee with Steam
"The Seattle coffee chain has raised some eyebrows over its "The Way I See It" campaign, which prints quotes from thinkers, authors, athletes and entertainers on the side of your morning machiatto. The goal, according to the company, is to foster philosophical debate in its 9,000-plus coffeehouses.

The quotes aren't all that inflammatory, though several mirror Starbucks' hallmark tall-grande-venti pretentiousness. Take this one from film critic Roger Ebert: "A movie is not about what it is about. It is about how it is about it."

The problem, critics say, is the company's list of overwhelmingly liberal contributors, including Al Franken, Melissa Etheridge, Quincy Jones, Chuck D. Of the 31 contributors listed on Starbucks' Web site, only one, National Review editor Jonah Goldberg, offers a conservative viewpoint."

Oh for petes sake... if you don't like the sayings don't read them or don't buy Starbucks. Yeesh. Whiners.

Read the rest


- posted by JulieB @ 6:37 PM
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